Feedback on Director's Commentary

Affi

Hector, Jake Karis and MiMi

Sound and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create ‘earthquake’ effects.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – in glitch effects and blinder lights in production. This is sustained and thorough and accurate in discussion of the branded themes of the MV of urbanism and a social realist feel.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well if implied in the commentary.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the Grime genre. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and Well presented work.

Evalution Task 4 - Pre production

Media technology was an important part of all processes within my media production, in particular in pre production.

We used the internet as a search engine to gather information to create our characters and also get an idea of what we wanted for our set. We used the internet tremendous amounts when researching the grime genre and the look we wanted for our character. Without the internet it would have been very difficult to find the look we were trying to portray and how we would market/sell our product.

We also used eblogger which is pratically and online diary. It allows us blog posts about what we have been doing, therefore keeping a diary of what we have done throughout the week. Blogging helped us keep organised and also allowed us  to know what else had to be done and what we had completed.

On the day of filming our music video we used our mobile phones to take photos, the reason i used my mobile is because although it wasnt a proper camera it allowed me to upload them straight to my blogger, there and then.

Evaluation Task 1. Powerpoint

What have you learnt from your audience feeback?

How did you gather your audience feedback?

To gather audience feedback i did a questtionare. The questtionaire consisted of questions asking the students to comment on all three of our products and say what they thought was successful and what needed improving. We also asked them questions about the artist himself to see if the way we tried to portray him came across to the audience.

What were the advantages and disadvantages of using these sources?

The advantage of using a questtionaire is that we get a huge variety of opinions and from a variety of people. It also means we can ask the students exactly the questions we want. The disadvantage of using one is that we dont get to ask the students there opinions and hear them in person. Overall i feel that using a questtionaire was very successful because it was a quick way of gathering information and was also fair.

What strengths did the feedback indicate in your music video?

The feedback on the music video was mostly very positive. Alot of the students mentioned the use of lighting and effects used throughout the music video. From the feedback it was clear that the biggest strength in our music video was in fact the strong lighting and the use of the earthquake effect.

What weaknesses did the feedback indicate in your music video?

Screenshots of summary from questionnaire

Feedback -evaluation Task Three

This is really good so far - but can you post more over the weekend please?