Lesson on music industry.

76% of the music industry is owned by 5 different music companies. The remaining 24% is owned by independent music companies.

They BIG 5 include : Sony, Universal, EMI, BMG and Warner.












Nowadays artists have music video's that go with their new releases. But what is a music video ?
Music video's are a 'Promotional Tool'. They backup the song and help to sell it. It also links the artist to the song because they feature in the music video therefore you begin to recognise them and their music more, and it tells a story or what the song is about. This is what we call SYNERGY. An example below of a music video that promotes the artist as well as film that it features in.

The film is called 'Harry Brown' and Plan B features in the film as well as his music. The music video itself is taken from the film.

FOLLOW THE LINK BELOW.

http://www.youtube.com/watch?v=ZK4qgveLlTE


When music is produced as well as music video's they must have a target audience. For example 'Justine Bieber's' target audience is girls between the ages of 14- 17, boys between the ages of 10-14 and familes.
Your audience has to be specifically targeted for the product to sell. By targeting young teens it also ensures that the product will be enjoyed by families as well as parents because their children will be listening and watching the music.