Task One - The concept continued.

Type of Act-  

Individual, quirky.
These are a few images of the type of look we are going for. We want our act to look more old school and retro.

The performance – We want the performance to be dark, unexpected arty and creative. We also want it to be very minimalistic and simple, the reason for this is so when we do use props and interesting camera shots it has more of an impact on the audience.

 Star Image

 The star image of our artist is going to be very alternative and individual. Alternative dress is fashion that does not conform to style trends that are popular at that moment of time. Its attention grabbing and more artistic then practical. Quite often alternative dress is influenced by music or the style of a particular artist.


Audience
Our audience is mainly targeted at Teenagers, young adults and people who are interested in the genre we have chosen. Its not a mainstream audience we have chose to target our music video at instead we have decided we want it to be targeted at a more specific and niche audience.