Our artist Affi fits into the grime genre, therefore we needed to find a record company that supports and signs grime music. Whilst researching i came across a record label called 'No hats, No hoods'. They are one of the biggest underground music rave organises as well as a promising new record label to the grime scene that has seen some sucessful music releases recently. For example - Tempa T who has been a huge influence to our group in the process of creating our artist 'Affi'. 'No hats, No hoods' is a reletively new record label and isn't yet very well known. It attracts a small audience who are specifically interested in the grime genre. Although this may seem as a disadvantage because many artists want to be well known and popular within the mainstream audiences i personally feel that our artist 'Affi' would be better off signed to a record label that concerntrate on the grime genre. Having a record label that is strictly interested in selling the grime genre to the public means that our artist is more likely to become popular because the record label will be concerntrated on selling that genre to its exsisting audience as well as others. Below is a link to the record label - http://www.nohatsnohoods.co.uk/.
The target audience of our artist 'Affi' would be the younger generation. A teenage audience to young adults. Between the ages of 16-20. The majority of 'Grime' fans tend to be ethnic minorities and from working class families this is usually because of the roots of the music. Here are a few images of our target audience.
The target audience of our artist 'Affi' would be the younger generation. A teenage audience to young adults. Between the ages of 16-20. The majority of 'Grime' fans tend to be ethnic minorities and from working class families this is usually because of the roots of the music. Here are a few images of our target audience.
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