Emeli Sande is an attractive, quirky, unique and individual new artist. The music video is based around the word 'Heaven'. We see Emeli Sandedressed in black almost preachery clothes and holding her crucifix in her hand. This suggests to the audience that she is religous. Her star image in the music video i feel is that she is seen as a God, angel or someone who can provide guidance to those who need it most. Throughout the video there is alot of referance to the skies. We see many shots of different people looking into the distance or up to the skies. This suggests they are looking for guidance. The members of public that feature alot in the music video could also be looking for (Emeli Sande) who like i said in the video is the God figure.
Emeli Sande is always based somewhere high up in the video. This represents to the audience that she has something to do with the 'Heavens'. Through the duration of the whole video we see alot of referances to 'Crucifix'. This again reinforces the fact that the video has strong links with religion and guidance from above. Not only do we see people looking up into the skies and into the distance but we also see people who are in need. For example there is a shot of a women in dim light, it looks like she has just taken something and is in need of help. Overall i feel that the main message the song is trying to portray is when life takes you to great lengths to survive will you still be recognised by god or people that can support you with guidance.
http://www.youtube.com/watch?v=883yQqdOaLg
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