Friday 10 February 2012

Feedback on Director's Commentary

Affi

Hector, Jake Karis and MiMi

Sound and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create ‘earthquake’ effects.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – in glitch effects and blinder lights in production. This is sustained and thorough and accurate in discussion of the branded themes of the MV of urbanism and a social realist feel.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well if implied in the commentary.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the Grime genre. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and Well presented work.

Wednesday 8 February 2012

Evalution Task 4 - Pre production

Media technology was an important part of all processes within my media production, in particular in pre production.

We used the internet as a search engine to gather information to create our characters and also get an idea of what we wanted for our set. We used the internet tremendous amounts when researching the grime genre and the look we wanted for our character. Without the internet it would have been very difficult to find the look we were trying to portray and how we would market/sell our product.
We also used eblogger which is pratically and online diary. It allows us blog posts about what we have been doing, therefore keeping a diary of what we have done throughout the week. Blogging helped us keep organised and also allowed us  to know what else had to be done and what we had completed.

On the day of filming our music video we used our mobile phones to take photos, the reason i used my mobile is because although it wasnt a proper camera it allowed me to upload them straight to my blogger, there and then.